The vision

Launching with the Rick Doblin film

T.R.U.T.H. not D.A.R.E. is the public education impact campaign for WHAT A TRIP: The Rick Doblin Story, a documentary 12 years in the making about Rick Doblin and the decades-long effort to bring psychedelics back as tools for healing. Public education is critically needed as psychedelics are reintegrated, especially for young people.

Imagine psychedelic-informed police officers, veterans and scientists visiting classrooms and talking to students about the real risks and benefits of psychedelics: truth and facts, without hype or fear. This campaign will bring honest psychedelic education to screenings, classrooms and communities alongside the film's release, with the goal of reaching millions.

From the makers of What a Trip